武漢大眾口腔:武漢發(fā)展更快的牙科醫(yī)療連鎖機(jī)構(gòu),植根武漢布局周邊

大眾口腔成立于2007年,主要為患者提供各種口腔疾病的診斷、治療、牙齒美容及口腔健康保健等口腔醫(yī)療服務(wù)。 公司致力于成為牙齒健康美容的專業(yè)服務(wù)商,以中產(chǎn)階級為主要客戶群,積極開發(fā)高端消費(fèi)市場。目前已有十家連鎖門診部和一家口腔醫(yī)院正在運(yùn)營,業(yè)務(wù)的覆蓋范圍已輻射整個武漢地區(qū)。武漢大眾口腔門診部是一所集口腔醫(yī)療、預(yù)防、保健、教學(xué)、科研為一體的口腔連鎖診療機(jī)構(gòu)，于2009年納入武漢市醫(yī)保定點(diǎn)醫(yī)療機(jī)構(gòu)。武漢大眾口腔 是經(jīng)衛(wèi)生行政主管部門批準(zhǔn)設(shè)立的口腔診療機(jī)構(gòu)，設(shè)有口腔內(nèi)科、口腔外科、口腔修復(fù)、口腔正畸、口腔美容等科室。


“連鎖口腔醫(yī)院+連鎖門診”模式更具競爭力。大眾口腔以直營連鎖模式經(jīng)營管理,采取“口腔醫(yī)院+門診”的業(yè)態(tài)模式設(shè)置醫(yī)療機(jī)構(gòu),以口腔醫(yī)院承擔(dān)技術(shù)支持和教學(xué)科研職能,以連鎖門診提供更加便捷可及的服務(wù)、提高市場覆蓋率、減輕投資壓力。“連鎖口腔醫(yī)院+連鎖門診”模式能夠發(fā)揮醫(yī)院與門診各自優(yōu)勢,比單純連鎖口腔醫(yī)院或單一連鎖口腔門診或單體醫(yī)院門診更具優(yōu)勢和競爭力。
未來向周邊省市擴(kuò)張。公司區(qū)域布局定位為“鞏固湖北、輻射周邊、進(jìn)軍發(fā)達(dá)市場”。五年內(nèi),每年在武漢市新增口腔醫(yī)院、門診部2-3家,鞏固在武漢的市場份額,提升區(qū)域影響力;同時,盡快走出武漢市,將商業(yè)模式成功復(fù)制到省內(nèi)其他城市或周邊省市。



大眾簡介 | Introduction

以人為本，健康關(guān)愛
PEOPLE ORIENTED HEALTH AND CARING

武漢大眾口腔醫(yī)療股份有限公司擁有二級口腔專科醫(yī)院1家、連鎖門診26家，配備牙科綜合治療椅200臺，經(jīng)營面積2萬平米，年門診量20萬人次，員工400多人，是新三板掛牌企業(yè)、湖北省守合同重信用單位、中華口腔醫(yī)學(xué)會理事單位、湖北省口腔醫(yī)學(xué)會常務(wù)理事單位、湖北省口腔醫(yī)學(xué)會民營口腔專委會主委單位、武漢市口腔醫(yī)學(xué)會民營口腔專委會主委單位、平安萬家“全國十強(qiáng)”醫(yī)療機(jī)構(gòu)、武漢市醫(yī)保定點(diǎn)醫(yī)療機(jī)構(gòu)、東風(fēng)汽車公司定點(diǎn)醫(yī)療機(jī)構(gòu)。
DaZhong Dental owns one second-class hospital and 26 chain clinics; 200 complex dental therapy chairs, over 20,000 m2 operating area with 200,000 annual outpatient visits, and over 400 employees. Its NEEQ Listed Enterprise,Hubei Province “Defend Contracts, Value Credits”Enterprise,Chinese Stomatological Association Council Enterprise,Hubei Stomatological Association Standing Council Enterprise,Hubei Stomatological Association Private Dental Special Committee Chair Enterprise,Wuhan Stomatological Association Private Dental Special Committee Chair Enterprise,Pingan Wanjia “National Top Ten” Medical Institution,Designated Medical Institution for Wuhan Medical Insurance,Designated Medical Institution for Dongfeng Motor Corporation.






（一） 團(tuán)隊 | 群英薈萃    Team·Elite Gathered

武漢大眾口腔醫(yī)療股份有限公司擁有素質(zhì)優(yōu)良的職業(yè)管理團(tuán)隊、德藝雙馨的知名專家團(tuán)隊和技能精湛的臨床醫(yī)療團(tuán)隊，擁有主任醫(yī)師、副主任醫(yī)師20多人，主治醫(yī)師30多人，中高級職稱人員占技術(shù)人員比例達(dá)33%。
武漢大眾口腔醫(yī)療股份有限公司牢固樹立“終身學(xué)習(xí)，持續(xù)進(jìn)步”理念，持續(xù)開展內(nèi)部培訓(xùn)、進(jìn)修學(xué)習(xí)、學(xué)術(shù)研討、技能競賽，經(jīng)常選送技術(shù)骨干赴美國、德國、澳大利亞、韓國、新加坡、香港、臺灣等地參加國際學(xué)術(shù)交流，學(xué)術(shù)技術(shù)水平不斷提高。
Dazhong Dental has professional management team, respectful experts’team, and skillful clinical team with over 20 chief and associate chief physicians, and over 30 physicians, 33% of technical personnel hold middle above and senior professional titles.
DaZhong Dental deep roots the idea of “life-time learning”, conducts regular internal training, further study, academic discussion, skill competition, sends technical experts to the U.S., Germany, Australia, Korea, Singapore, Hong Kong and Taiwan to attend academic exchange, improving skill levels.
（二）技術(shù) | 精益求精    Technology·Excelsior
牙周治療
美容修復(fù)
即刻種植
隱形矯正
顯微根管治療
笑氣無痛拔牙

武漢大眾口腔醫(yī)療股份有限公司始終保持技術(shù)領(lǐng)先優(yōu)勢，配置精良設(shè)備，追蹤前沿技術(shù)，應(yīng)用最新成果，引領(lǐng)口腔醫(yī)療技術(shù)潮流，為顧客提供多樣性、針對性的選擇和更好的治療體驗。
武漢大眾口腔醫(yī)療股份有限公司牢固樹立“質(zhì)量就是生命”理念，不斷完善醫(yī)療、護(hù)理制度流程標(biāo)準(zhǔn)體系，建立健全三級四層質(zhì)量管理網(wǎng)絡(luò)，嚴(yán)格執(zhí)行《口腔疾病診療常規(guī)》、《口腔護(hù)理操作流程》、《口腔器械消毒技術(shù)操作規(guī)范》、《醫(yī)療質(zhì)量與安全管理核心制度》，每日開展質(zhì)量審評，定期開展檢查考核，有效杜絕了院內(nèi)感染、提升了醫(yī)療質(zhì)量、保障了醫(yī)療安全。
DaZhong Dental keeps up with cutting-edge dental techniques, promotes vigorously advanced, practical and safe new techniques and materials, always leads oral treatment techniques, provides patients with diverse and targeted treatment options and the best treatment experiences.
DaZhong Dental upholds the idea of ‘Quality is Life’, optimizes medical and nursing procedures, establishes complete three-degree, four-level quality control network; strictly executes Oral Disease Diagnosis and Treatment Regulations , Oral Care Operation Process , Oral Appliance Sterilization Operation Regulations , Medial Quality and Safety Management Core Regime ,conducts daily quality inspection, regular assessment and evaluation, effectively reduces inner institution infection, improves medical quality, insures medical safety.

（三）設(shè)備 | 追求精良    Equipments·Pursuit of Refined
武漢大眾口腔醫(yī)療股份有限公司配備德國西諾德CBCT、全景機(jī)、CAD/CAM數(shù)字化椅旁美學(xué)修復(fù)系統(tǒng)，配備進(jìn)口種植機(jī)、水激光治療儀、口腔顯微鏡、笑氣麻醉等先進(jìn)醫(yī)療設(shè)備，為應(yīng)用新技術(shù)和提高醫(yī)療質(zhì)量提供了有力保障。
     武漢大眾口腔醫(yī)療股份有限公司在全面優(yōu)化口腔基礎(chǔ)治療的同時，大力開展口腔種植、正畸、美學(xué)修復(fù)、兒童牙科、顯微根管、舒適治療等特色診療服務(wù)，?？铺厣怀觥?/span>

（四）服務(wù) | 關(guān)愛顧客    Serve·Care for Customers

放心武漢大眾口腔醫(yī)療股份有限公司以“顧客滿意”為服務(wù)目標(biāo)，禁止虛假、夸大宣傳，杜絕過度檢查、過度治療、過度用藥和亂收費(fèi)行為，規(guī)范管理、誠信經(jīng)營，切實維護(hù)顧客利益；武漢大眾口腔醫(yī)療股份有限公司大力引進(jìn)先進(jìn)設(shè)備、持續(xù)提高醫(yī)療技術(shù)水平、不斷加強(qiáng)醫(yī)療質(zhì)量管控，切實保障醫(yī)療質(zhì)量；武漢大眾口腔醫(yī)療股份有限公司設(shè)立客服部，對內(nèi)開展服務(wù)培訓(xùn)、競賽、檢查、督導(dǎo)，對外開展回訪、預(yù)約，持續(xù)關(guān)注顧客口腔后續(xù)治療、保健、康復(fù)進(jìn)展，以負(fù)責(zé)到底的精神徹底解除顧客后顧之憂，為顧客提供診療前后全療程咨詢服務(wù)，從理念、能力、行為全方位為顧客提供“放心”醫(yī)療服務(wù)。
舒心武漢大眾口腔醫(yī)療股份有限公司建設(shè)家庭式候診氣氛、私密性診療區(qū)間，燈光柔和明亮，音樂舒緩悠揚(yáng)，診療環(huán)境舒適溫馨；武漢大眾口腔醫(yī)療股份有限公司開展微創(chuàng)、無痛、舒適治療，有效減輕顧客生理痛苦；武漢大眾口腔醫(yī)療股份有限公司推廣心理撫慰、四手操作、健康宣教等全過程人性服務(wù)，有效舒緩顧客心理恐懼，為顧客提供“舒心”醫(yī)療服務(wù)。
省心武漢大眾口腔醫(yī)療股份有限公司醫(yī)療機(jī)構(gòu)遍布武漢三鎮(zhèn)、深入街道社區(qū)，為顧客提供 “串門式”可及服務(wù)；武漢大眾口腔醫(yī)療股份有限公司配備專職咨詢、接待人員，為顧客提供診療現(xiàn)場全過程陪護(hù)服務(wù)；武漢大眾口腔醫(yī)療股份有限公司簡化就醫(yī)流程，實行掛號、收費(fèi)、發(fā)藥“一站式”服務(wù)，徹底免除顧客排隊煩擾，為顧客提供“省心”醫(yī)療服務(wù)。
AssuringDaZhong Dental serves to satisfy the customers, forbids fake and exaggerate propaganda, avoids over excessive examination, treatment, medication and charging, operates with regulations and integrity to protect customers’ rights.DaZhong Dental keeps introducing advanced equipments, refining medical skills, and enhancing quality control to guarantee medical levels.DaZhong Dental has established customer service department to conduct service training, competition, inspection, and assessment within the company, conducts registration and revisit to follow up the subsequent treatment and recovery, resolving any concerns from customers, providing assuring medical services from before, during and after the treatment.
SoothingDaZhong Dental creates family-style waiting areas, private-protected treatment areas with gentle lights and music to relax and comfort the patients.DaZhong Dental applies minimally invasive and painless comfort treatments that effectively reduce customers’ physical pain.DaZhong Dental promotes people-oriented services, such as psychological consultation, four-hand operation, and health education, etc. effectively reduces psychological fears, providing soothing medical services.
Worry-SavingDaZhong Dental operates in all three towns of Wuhan to provide ‘drop around’ reachable services.Dazhong Dental is staffed with full-time counseling and registration personnel, providing whole process companionship.DaZhong Dental simplifies the workflow with one-stop services that contain registration, toll and dispensing, exempts the worry of over-queuing, making medical services most efficient.

（五）文化 | 止于至善    Culture·Strive for Perfection

武漢大眾口腔醫(yī)療股份有限公司以“健康、關(guān)愛”為立業(yè)宗旨，以“把健康和快樂帶給每位顧客”為企業(yè)使命，秉持“以人為本，以勤立業(yè)”、“追求卓越，止于至善”、“合作進(jìn)取，務(wù)實創(chuàng)新”等核心理念，踐行“客戶尊崇、公眾信賴、政府支持、員工擁戴、股東滿意”共贏理念，立志成為“國內(nèi)領(lǐng)先、國際一流”口腔醫(yī)療機(jī)構(gòu)。
DaZhong Dental serves the aim of ‘Health and Caring’, pursuits the mission of ‘Bring Healthiness and Happiness to Every Customer’, upholds the philosophies of ‘People Oriented, Succeed through Diligence’, ‘Pursuit Excellence, Strive for Perfection’, ‘Advance through cooperation, Innovate through Pragmatism’. Implements the co-winning idea of ‘Customers Respect, Public Trust, Government Supports, Employees Honor, and Shareholders Pleased’. Determines to become the domestically leading, world-class dental institution.

（六）管理 | 科學(xué)規(guī)范    Management·Norms of Science

武漢大眾口腔醫(yī)療股份有限公司應(yīng)用現(xiàn)代企業(yè)管理理論，建立完善高效的制度、流程、標(biāo)準(zhǔn)體系，建設(shè)具有自主知識產(chǎn)權(quán)的管理軟件系統(tǒng)，狠抓關(guān)鍵節(jié)點(diǎn)管控和制度執(zhí)行落實，爭當(dāng)行業(yè)規(guī)范管理先鋒，管理科學(xué)化、規(guī)范化、制度化和信息化程度不斷提高。
DaZhong Dental applies modern enterprise management theory, constructs complete and efficient regulation, process, and standard system, builds management software system with self-owned intellectual property, strictly controls the implementation of the key regulations, keeps improving the scientificity, standardability, institutionality and informationizability, strives to be the industrial benchmark of institutional management.